ID’s RAGE: Do we still need celebrities to plug our stuff?

We received a press release this evening from ID: Software that contained a link to a new commercial for their upcoming post-apocalyptic FPS, RAGE(we actually talk quite a bit about RAGE in Rated NA: Episode 24). This new commercial highlights NBA Rookie of the Year Blake Griffin who also plays forward for the L.A. Clippers and won the 2011 NBA Slam Dunk Content.  Last I checked, RAGE has nothing to do with basketball.  To clarify, I get the joke, but really, I think ID would be much better off showcasing their amazing engine and stunning graphics as opposed to comedy stylings of a talented basketball rookie. In all honesty, I thought we were beyond the age of using random celebrities to promote an IP. The commercial does have a few funny moments. Check it out below.

This Post Has One Comment

  1. Scott

    I’ve decided that the only advertising that is relevant and important (with respect to video game purchasing) is actual game play footage – so possibly about 1-2 seconds of this commercial is relevant.

    This is what we talked about last week too with social media – 500 million people aren’t going to buy AC just because they liked it on Facebook.

    I’d take a downloadable demo over this stuff any day.

Comments are closed.