I’ll start this article out by saying I’m a huge fan of EPIC games and the quality software they produce. I’ll also add that I’m a massive Gears of War fan. From COG tags and novels to collector’s editions, I own it all. I can honestly say that it saddens me to see such a talented team of artists and programmers resort to “the hype machine”. What is “the hype machine”, you ask? Quite possibly the most famous hype man on Earth, Flava Flav served a single purpose within Public Enemy…. to get get people excited about what was about to happen. In recent years some developers have taken it upon themselves to become “Hype men” for their respective companies. Now let’s get one thing straight, if I worked on a AAA title that looked like Bulletstorm, you bet I would hype the living hell out of it. But, have the devs over at Epic and People Can Fly gone too far? Is this latest “hype” filled video for Bulletstorm dumbing down the talent of some amazing artists and programmers? Should developers really be describing their product as “super-badass-motherfucking-kick you in the face” ? You be the judge.
The video above totally reminds me of the video below