Do Video Games Need “Hype Men”?

Do video games need “Hype Men”?

In recent years some developers have taken it upon themselves to become “Hype men” for their respective companies. Now let’s get one thing straight, if I worked on a AAA title that looked like Bulletstorm, you bet I would hype the living hell out of it. The question however is, have the devs over at Epic and People Can Fly gone too far? Is this latest “hype” filled video for Bulletstorm dumbing down the talent of some amazing artists and programmers?

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