The senate recently approved the CALM act which puts measures into place preventing television commercials from being louder than the programs in which they are contained. For those who still have cable, and are not already fast forwarding through commercials via DVR, this should be music to your ears. These measures will require compliance within a year. What is not immediately clear is how this might impact streaming video, such as Hulu, whose videos often contain advertisements of their own. Suffices to say, however, that advertisers will simply find new ways of vying for your attention, now that you cannot be sonically blown away by ads for PC quick fixes and technical institutes. (I’m looking squarely at you, G4).
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