*UPDATED* – If you pre-ordered before January 11th you gain access to a Mabari Warhound pet (not like a WOW cosmetic pet, this one kills things) as well as the key to the Black Emporium, a shop so diabolical only people crazy enough to pre-order will gain access. What is inside? Nobody knows for sure, although there are rumblings of The Mirror of Transformation which can be used to alter your appearance after the game has already begun.
Join members of Nerd Appropriate during the Electronic Arts press conference for real time chat, puns, and discussion.[quick-chat]