I think I can safely guess what one retailer must think of people who wanted to play Dragon Age II at launch, but were too lazy to pre-order or come in on launch day.
I originally watched this clip over at Kotaku just to see some new footage of Gears 3, but what I discovered was that this clip was actually a very well produced segment on how the video game industry operates. It also goes into detail on where the major U.S. players reside, how much games really cost to produce as well as the manpower needed to produce a “AAA” title.