Google is now officially the first web company ever to hit 1 billion uniques a month. Yes, that’s 1 billion, as in 1/6th of the entire worlds population hits google. Microsoft trails them with 900 million and Facebook in third in the 700’s. I think following closely behind that is Nerd Appropriate (don’t check into that). Is this big nerd news? I don’t know, it’s just kind of crazy to think that 1 billion people hit the site a month. It’s the same as when I was a child and someone would try to explain what a million was. It’s some mythical number that seems almost unscalable. This is based off of ComScore data and I’m sure Google has the official number and it’s probably larger (and scarily so). To explain what a “unique” is, it basically means that you on an individual device will only be counted once. So you coming from your work computer, home computer and phone would be counted 3 times, but only 3 times in a month. To think about the number of searches, multiply the number of uniques by somewhere in the range of 10-11. It is astronomical.